Innovation in application processes explained in just 7 minutes
Innovation in application processes explained in just 7 minutes

2016-11-23 – Short and sweet, Econ gets to the heart of the matter: At the forthcoming Bankingclub event “Next Generation Customer” on November 29 and 30 in Cologne, Econ will explain its innovative approach in 20 slides of 20 seconds each.

We are looking forward to the Pecha Kucha presentation of our managing director Arne Westphal “Innovation in application processes: what does the modern interface to the digital customer look like?”, online sales processes being the very last interface to a new customer. That’s why the audience will get an inside view of the changing requirements for modern applications processes. They have to be agile and adaptable, provide possibilities for quickly optimizing conversion and additionally function as an efficient and target-group oriented marketing and sales tool.

This should already be the standard today. In reality, however, many financial institutes cannot cater to a contemporary user experience with their rigid and permanently programmed application processes. At the Bankingclub event, we will demonstrate with concrete examples the advantages a flexible tool for application processes brings with it for marketing and sales staff of banks or insurance companies and for a modern customer journey. After all, no company today can afford to lose a customer on the last digital mile.

Furthermore, we ask the provocative question why online applications of all things are being neglected when there have been enough successful examples in other areas since the beginning of digitalization. Content management systems have existed for 15 years, they have left the digital shift behind them. Thanks to different CMS, any “non-programmer” can build content websites quickly and easily, maintain them and expand them with additional features and plug-ins. How to switch to a flexible tool for application processes very quickly and easily, you can learn at “Next Generation Customer”. You are of course also welcome to talk to us personally. We are looking forward to seeing you at our exhibitor’s stand.