WHO IS BEHIND ECON?

In short: IntelliNet Beratung & Technologie GmbH. This means experienced internet specialists who have conceptualized, developed and programmed online forms for banks and insurance companies like DKV, Postbank or TeamBank for more than 15 years. Here you can find a list of references.

Due to our daily work with online forms, we know the challenges forms have to handle today. Online forms must be usable intuitively, work on internal and external websites, be optimized for all devices, trigger complex events and be handled simply enough so that they can keep up with increasingly shorter product cycles and product launch times (Time-to-Market). Shortly: online forms today are omnipotent tools. They are one of the most important parts for conversion and generating leads and sales – and thus for business success.

In conversations with our clients – online marketers, sales specialists and product managers – we repeatedly heard the wish for a form solution enabling them to create, update, manage, test and release online forms without IT support or extensive IT knowledge. As we are always open to suggestions from our clients, our team of 25 UX specialists, consultants and developers got together to make this wish come true. The result is Econ.

Managing Partners
Heinz-Peter Olbrück
Heinz-Peter Olbrück
Managing Partner

Heinz-Peter Olbrück studied computer science in Dortmund before starting his professional career at Kaufring AG in Düsseldorf in 1992. 

As team leader, he shortly assumed responsibility for the central catalogue of the wholesale and foreign trade company. 

In May 1998, Heinz-Peter Olbrück changed to ROHDE & SCHWARZ GmbH & Co. KG. Aside from leading different projects, he was responsible for building a “Digital Media” team, which he headed after a year. 

In January of 2001, he changed to Framfab Deutschland AG. His focus was strategically and technically consulting big clients regarding intra-, extra- and internet environments. Furthermore, he was responsible for supporting and extending existing client relations. 

In September 2006, Heinz-Peter Olbrück left Framfab and, together with his colleague Arne Westphal, founded IntelliNet in order to continue the successful work of the last years while realizing their own business ideas. 

Heinz-Peter Olbrück was born in 1966 in Frechen, he is married and has three children. 
 

Arne Westphal
Arne Westphal
Managing Partner

Arne Westphal studied industrial engineering at Technische Universität Kaiserslautern, before starting his career at IBM Global Service in 1996. As project management consultant and certified SAP application developer, he worked on several consulting and management tasks in big international ERP projects. 

In January 2000, Arne Westphal changed to Framfab Deutschland AG. Aside from numerous innovative eBusiness projects, he provided support for Deutsche Postbank AG upon entering direct sales via internet. In early 2002, as director he additionally took on responsibility for the entire project business of the internet supporter, implementing a project management method he had developed. Besides acquiring new clients like Kaufhof and Metro, he became head of the main branch in 2004, leading it into the profit zone. 

In January 2005, he joined the board of Framfab Deutschland AG. Under his leadership, more clients like Asstel, HanseMerkur and Finansbank were acquired. Furthermore, the company’s expectation regarding operating results was exceeded for the first time. 

In 2006, Arne Westphal left Framfab and, together with his long-time colleague Heinz-Peter Olbrück, founded IntelliNet in order to continue the successful work of the last years while realizing their own business ideas. 

Arne Westphal was born in 1968 in Krefeld, he is married and has two children.

Hakan Baran
Hakan Baran
Managing Partner

After completing his information systems degree at Technische Hochschule Köln, Hakan Baran started his career at DKV Deutsche Krankenversicherung AG in 2005. 

His main focus was on the strategic and technical support regarding the expansion of the extranet for sales partners of DKV. Furthermore, he was responsible for maintaining and further developing the consulting software proDKV, which he had developed himself. 

In March 2007, Hakan Baran changed to IntelliNet Beratung & Technologie GmbH. He has been heading innovative projects for online sales of loans especially for DSL Bank – a business segment of Deutsche Postbank AG. In early 2010, he additionally took responsibility for the client TeamBank AG and thus for the international online sales processes of the easyCredit®.

Hakan Baran was born in 1976 in Cologne, he is married.